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Life Insurance Beneficiaries: Who Should You Name and Why It Matters

Writer: Marietta Davis
Marietta Davis
Oct 5
6 min read

When you purchase life insurance, much of the conversation naturally focuses on how much coverage you need and what type of policy is right for your situation.


But there is another important question that deserves just as much attention:


Who will receive the life insurance benefit?


The person or organization you name as your beneficiary is the one designated to receive the policy's death benefit when you pass away. In Canada, you may name one or more beneficiaries and specify how the benefit should be divided among them.


For families in Kelowna and throughout the Okanagan, beneficiary designations are an important part of a broader financial and legacy plan.


And they are something that should be reviewed as life changes.




What Is a Life Insurance Beneficiary?


A beneficiary is the person, people or organization you designate to receive the death benefit from your life insurance policy.


Depending on your circumstances and the policy, you may be able to name:

  • A spouse or partner

  • One or more children

  • Another family member

  • Another individual

  • A charitable organization

  • Your estate


You can generally name more than one beneficiary and specify the percentage or portion each beneficiary should receive.


For example, someone might designate their spouse as the primary beneficiary and their children as contingent beneficiaries.


There isn't one beneficiary arrangement that is right for every family. The important thing is that your designation reflects your wishes and works alongside your broader financial and estate planning.


Primary vs. Contingent Beneficiaries


One of the most important distinctions to understand is the difference between a primary beneficiary and a contingent beneficiary.


Primary beneficiary


Your primary beneficiary is the person or organization who is first in line to receive the death benefit.

For example:

Primary beneficiary: Spouse — 100%


Contingent beneficiary


A contingent, or alternate, beneficiary can receive the benefit if your primary beneficiary dies before you or in circumstances where the primary beneficiary cannot receive it.


For example:

Primary beneficiary: Spouse — 100%Contingent beneficiaries: Children — 50% each


Having a contingent beneficiary can help provide direction if your circumstances change. The Financial Consumer Agency of Canada recommends considering an alternate beneficiary and reviewing beneficiary designations periodically.


Should You Name Your Spouse as Your Beneficiary?


For many couples, naming a spouse or partner as a beneficiary may make sense.


The death benefit could provide financial resources to help with things such as:

  • Mortgage payments

  • Household expenses

  • Childcare

  • Debt

  • Education costs

  • Retirement planning

  • Other financial responsibilities


But it's important not to assume that everyone's circumstances are the same.


A beneficiary designation should be considered in the context of your family structure, financial situation, estate plan and wishes.


What About Naming Your Children?


This is where things can become more complicated.

Parents naturally want to make sure their children are financially supported if something happens to them.


However, naming a minor child directly as a life insurance beneficiary requires careful consideration.


If a beneficiary is under the age of majority, there can be additional considerations around how the death benefit is held and administered. The Financial Consumer Agency of Canada notes that parents may want to establish a trust and designate a trustee or administrator when naming a minor beneficiary.


The rules and practical considerations can vary by province and circumstance.


This is an area where professional legal advice can be especially valuable.,


A lawyer can help determine whether a trust or other estate-planning structure makes sense for your family and how it should work with your will.


What Happens If You Name Your Estate?


Another option is to name your estate as the beneficiary.


If you do this, the life insurance proceeds become part of your estate and are distributed according to your will and applicable estate law. There can also be implications involving estate administration and creditors.


This can sometimes be appropriate, but it isn't automatically the best option.


One of the reasons beneficiary designations deserve careful consideration is that they can interact with your overall estate plan.


Your life insurance policy, will and other financial arrangements should ideally work together rather than being planned in isolation.


Don't Assume Your Will Automatically Updates Your Beneficiary


This is an important point.


Your life insurance beneficiary designation is a separate piece of your financial planning.2


Simply updating your will doesn't necessarily mean that the beneficiary designation on your life insurance policy has been updated.


The Canadian Life and Health Insurance Association also highlights the importance of keeping beneficiary designations coordinated with estate planning.


That's why it's a good idea to review the beneficiary designation on the actual insurance policy whenever you experience an important life change.


When Should You Review Your Beneficiaries?


Life changes—and your beneficiary designations should be reviewed when they do.

Consider reviewing them after:


💍 Marriage or entering a new partnership


Your family circumstances may have changed, and your existing designation may no longer reflect your wishes.


👶 Having a child


The arrival of a child can significantly change your financial and estate-planning priorities.

💔 Separation or divorce


This is an especially important time to review all beneficiary designations and obtain appropriate legal advice.


🏡 Major financial changes


Buying a home, starting a business, receiving an inheritance or experiencing a significant change in your financial situation may be a reason to revisit your overall plan.


💗 The death of a beneficiary


If someone you've named as a beneficiary passes away, your designation may need to be updated.


📋 A major change to your will or estate plan


If you've recently updated your will, it's worth reviewing your insurance beneficiaries at the same time.


What About Group Life Insurance Through Work?


Don't forget about your employee benefits.


If you have life insurance through your employer, there may be a separate beneficiary designation associated with that coverage.


That means you could potentially have:

  • Personal life insurance

  • Employer-provided life insurance

  • Other insurance or death benefits


Each may have its own beneficiary designation.


So when you're reviewing your financial plan, don't just look at your personal policy.


Look at everything.


A Simple Beneficiary Review Checklist


Take a few minutes to ask yourself:


☐ Who is currently listed as my primary beneficiary?

☐ Do I have a contingent beneficiary?

☐ Are the names and details correct?

☐ Have my family circumstances changed?

☐ Have I had children since purchasing the policy?

☐ Have I separated or divorced?

☐ Has a beneficiary passed away?

☐ Have I changed my will?

☐ Do my insurance policies and estate plan work together?

☐ Do I need professional legal advice about my beneficiary arrangements?


If you're unsure about any of these questions, it's worth having a conversation with your advisor and, where appropriate, your legal professional.


Your Beneficiary Is Part of Your Bigger Life & Legacy Plan


Life insurance isn't just about the policy.

It's about what the policy is intended to accomplish.

Maybe it's about helping your spouse remain in the family home.

Maybe it's about supporting your children.

Maybe it's about providing financial flexibility during a difficult time.

Maybe it's part of a larger estate or business plan.


Whatever the purpose, the beneficiary designation is an important part of making sure the policy aligns with that purpose.


💗 Marietta's Tip

Don't buy a life insurance policy and put it in a drawer forever.


Your life changes.

Your family changes.

Your financial responsibilities change.

Your estate plan can change.

Your beneficiary designations deserve a review along the way.


A quick beneficiary review can be a simple but meaningful part of keeping your Life & Legacy Plan up to date.


Frequently Asked Questions


Who can I name as a life insurance beneficiary in Canada?


Depending on the policy and applicable law, you may generally name individuals, multiple beneficiaries, a charity or your estate.


Can I name more than one beneficiary?


Yes. You may generally name multiple beneficiaries and specify how the death benefit should be divided among them.


Can I name my child as my life insurance beneficiary?


You can name a minor child in many circumstances, but doing so requires careful consideration because special rules can apply to money payable to minors. A trust or trustee arrangement may be appropriate depending on your circumstances. Professional legal advice is recommended.


What is a contingent beneficiary?


A contingent or alternate beneficiary is someone who may receive the death benefit if the primary beneficiary dies before you or cannot receive the benefit.


Should I name my estate as my beneficiary?


That depends on your overall financial and estate-planning objectives. Naming your estate can have different consequences than naming an individual beneficiary, so it's worth discussing your circumstances with an appropriately qualified professional.


Should I review my beneficiary designation?


Yes. Reviewing your designation after major life events—and periodically as part of your overall financial plan—can help ensure it continues to reflect your wishes.


Final Thoughts


Your life insurance policy represents more than a dollar amount.

It represents a plan for the people and priorities that matter to you.


Taking a few minutes to review who you've named, how you've structured your beneficiaries and whether your designation still reflects your wishes can be an important part of your overall financial and legacy planning.


If you're in Kelowna or anywhere in the Okanagan and you're not sure whether your current life insurance and beneficiary designations still fit your circumstances, a review can be a great place to start.


Life changes. Your plan should grow with it.

 
 
 

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